BUILT FOR US - BY US

The Future of Personal Health

Baseline is the future of personal health. Removing the need for healthcare systems, primary care physicians, long waits and high premiums and copays for no attention and missed or misdiagnoses. Baseline is changing all of that with access to the diagnostics and - an individual plan to identify, predict and eliminate risks for diabetes, heart disease, cancer, high blood pressure (hypertension) and more - all for $25 per month.

A Sneak Peak at What’s Coming

Our commitment is and will always be to the combination of impact, returns, transparency and equal opportunity.

Personalized

Personalized

Baseline started as an AI based predictive risk and symptom resolution system - a way to identify your personal current and future risk for a variety of diseases - and the root causes for the symptoms hundreds of millions of us suffer from daily. Personalization remains our core strength.

Reliable, Affordable Data

Reliable, Affordable Data

The mafia of healthcare is the lab and diagnostic data that tracks our health risks. A $1 test - is $20 or $100 by the time it hits us. The direct to consumer options use unreliable methods - meaning unreliable results. Full tests - hormonal, baseline and cancer all included in our pricing and using the most reliable methods.

A Partner

A Partner

We realized early on that being in good health is about much more than a lab test. It’s about the challenges of day to day life, the community of people chasing the same goals, and the resources that work at the individual level for everything from food to movement and stress. Baseline is your true partner in health.

Empowerment

Empowerment

Early on we wondered why everything in healthcare required learning a new language. Whether this was done intentionally or as the result of the scientific work it made controlling our own health feel overwhelming - unrealistic. At Baseline we make every step of your health journey easy to understand and take action on.

Why Build Baseline, and for Whom

I started working on Baseline after the healthcare system failed my mother, both of my sisters and than me. Missed and midiagnosis with increasing premiums, copays and burnt out Doctors that don’t have the time to provide quality attention and care. I wanted Baseline for myself and realized that millions more struggled with the same declining care, high costs and complete failure of the broken healthcare system.

COFOUNDER

David Feinberg Calabrese

The people building Baseline

Baseline (a Break the Wheel company) was founded and is operated by serial entrepreneurs and operators that have built, scaled, and sold 7 companies in media, fintech, SaaS and big data.

110M

Customers Acquired

$15B

Lifetime Revenue

Adobe
Comcast
Marketo
Budwiser
Viacom
City of Philadelphia
Nickelodeon
Seamless
Braintree
Experian
STRV
Inquirer

These are a few of the organizations our founders invested in or worked with or for as founders, employees or consultants. These companies are not investors in or partners of Baseline or Break The Wheel.